Daton

A product which transforms and links all your data to one place

Daton is an enterprise-grade data replication solution (ETL) tailored for brands and their network of service providers. The platform streamlines the secure extraction of data from various sources such as applications, databases, marketplaces, and files. It consolidates data into a cloud destination of choice and performs necessary transformations within the confines of the user's data warehouse, ensuring data is analytics-ready

Headquarters

Westborough, United States

Founded

2016

Domain

Data Management

Segment

D2C, B2B

Challenge

The primary challenge was to overhaul the existing platform, characterised by poor user experience and complex workflows. Additionally, the platform needed enhancements to handle a 10x increase in data processing capacity. Key objectives included:

Redefining user flows and interfaces for improved usability.
Introducing new features to scale the platform's data handling capabilities.
Implementing a universal design system to ensure consistency and efficiency across the platform.

Results

Enhanced User Experience: The redesign efforts led to a 40% reduction in user errors and a 70% increase in user engagement and satisfaction

Streamlined Workflows: Redefined user flows streamlined processes, resulting in a decrease in task completion time and a increase in user productivity

Improved Team Efficiency: Implementation of a universal design system increased team efficiency by 40% and reduced development time significantly

Enhanced User Experience: The redesign efforts led to a 40% reduction in user errors and a 70% increase in user engagement and satisfaction

Streamlined Workflows: Redefined user flows streamlined processes, resulting in a decrease in task completion time and a increase in user productivity

Improved Team Efficiency: Implementation of a universal design system increased team efficiency by 40% and reduced development time significantly

Process:

Current Product Audit

Conducted a comprehensive audit of the existing product, identifying pain points, usability issues, and areas for improvement. This audit served as a baseline assessment to inform redesign decisions

Workflow Mapping

Mapped out existing user workflows to understand user journeys, pain points, and opportunities for optimisation. This mapping exercise provided insights into user interactions and guided the redesign process

Stakeholder Talks

Engaged in extensive discussions with stakeholders to gather insights, requirements, and expectations. These talks ensured alignment between project goals and stakeholder vision, fostering collaboration and shared understanding

Sketching

Initiated the design process with low-fidelity sketches, allowing for rapid ideation and exploration of design concepts. Sketching sessions facilitated collaboration and idea generation among team members. So I made them do a sketching exercise based around crazy 8’s to have them show and tell their perspective.

This helped me not only understand what mental models they had in mind but also prepare solid reasoning beforehand if I was bringing designs that were radically different from what they were expecting.

Design System

Developed a comprehensive design system to establish consistency in design elements, patterns, and interactions across the platform. The design system served as a centralized resource for design guidelines, components, and best practices

High Fidelity Designs

Translated low-fidelity sketches into high-fidelity designs, incorporating feedback from stakeholders and design reviews. High-fidelity screens provided a detailed visualisation of the final product, facilitating better decision-making and alignment.

Usability Testing

Conducted usability testing sessions with target users to evaluate the effectiveness and usability of the redesigned platform. User feedback and observations were collected to identify areas for further refinement and improvement

Developer Hand-Off

Once majority of the feedback has been incorporated into the product, that section is then handed over to the developers for development.

Provided detailed design specifications, assets, and documentation to guide implementation and maintain design integrity

Hand-off according to me is also an iterative process as what worked for one team might not work for the other. So having the flexibility to make changes on the fly is important for me.

Once majority of the feedback has been incorporated into the product, that section is then handed over to the developers for development.

Provided detailed design specifications, assets, and documentation to guide implementation and maintain design integrity

Hand-off according to me is also an iterative process as what worked for one team might not work for the other. So having the flexibility to make changes on the fly is important for me.

Once majority of the feedback has been incorporated into the product, that section is then handed over to the developers for development.

Provided detailed design specifications, assets, and documentation to guide implementation and maintain design integrity

Hand-off according to me is also an iterative process as what worked for one team might not work for the other. So having the flexibility to make changes on the fly is important for me.

Design QC

Conducted regular design quality control checks to ensure adherence to design standards, consistency, and usability. Reviewed design iterations and provided feedback to maintain design excellence throughout the project lifecycle